Every other summer, the IDF National Conference brings together individuals from all sectors of the primary immunodeficiency community. The National Conference is the world’s largest gathering of families affected by primary immunodeficiency diseases.
Baxter’s presence at the conference is key and our approach was to make that presence a true experience for the families that attend. Our concept, Castle Gammagard played off themes of protection, strength and empowerment. The ‘castle’ featured engaging experiences for visitors including iPad caricature artists, educational resources, events and more. The booth was wildly successful!